HR-TECH

In the dynamic environment of this company, a clearly structured, high-performing marketing team is crucial to building brand awareness, promoting growth, and establishing efficient internal processes.

 

At HR Tech, the focus of my work was therefore not only on classic marketing support, but above all on the professionalization and empowerment of the team.

 

Through targeted coaching, the introduction of clear filing structures, and optimized workflows, the marketing team was organized in such a way that information is transparently available and every employee can work efficiently and independently. Furthermore, the marketing department was strategically transformed from a traditional structure to a modern inbound approach – including the creation of a revenue team to more closely integrate marketing and sales and to generate qualified leads sustainably.

 

THE RESULT:
More efficiency, more transparency, higher marketing performance and a team that works independently in a structured, goal-oriented and growth-oriented manner.

 

In addition to the structural and strategic realignment of the marketing department, I was responsible for and oversaw operational measures. These included, among other things, the annual and budget planning of all marketing activities, as well as the conception and implementation of a monthly content plan. I developed and published content, managed LinkedIn campaigns, and supported the further development of the website.

 

In addition, I managed the applicant tracking system, including interviews and selection processes, and planned the company's trade fair appearances. Regular topic research, social media content creation, and ongoing website maintenance ensured a professional and consistent brand presence. The blog posts were written by management and researched and technically implemented by me.

 

In this way, HR Tech was able to increase its visibility and at the same time create internal structures that enable independent, scalable marketing in the long term.